Another National Sales Meeting is coming in hot, and this year we’re going for the gold! NSM and Sales & Service are joining forces, and we’re headed to the legendary slopes of Park City, Utah — home of the Olympics, champions, and good times alike. Get ready to celebrate the Spirit of Champions as we gear up for an OND season worthy of a podium finish.
This site is your official training ground for all things NSM and S&S. Bookmark it, check it often, and keep an eye out for updates to help you pack, prep, and perfect your moves for September.
SPIRIT OF CHAMPIONS
This year's theme—Spirit of Champions—is about more than just strategy; it’s about embracing the mindset of champions, pushing boundaries, and preparing for our biggest year yet.
Whether in sports, business, or behind the bar, success comes to those who show up, play to win, and keep their eye on the prize, just like Tito’s has since day one.
Get ready for a high-energy, medal-worthy week featuring interactive challenges, spirited cocktails, and a showcase of how Tito’s continues to dominate the spirit category. Because at the end of the day, in business and in life, it’s about showing up, playing hard, and taking home the win—Tito’s style.
REGISTRATION
Registration is now open! But before you sign up, please make sure your flight is booked through AllFly, our airline ticketing platform. If you haven’t booked yet, hop to it and refer to the email you received from [XXX@ALLFLYEMAIL.COM] on June 17th for instructions.
IMPORTANT NOTES
Attending NSM and/or S&S?
Be sure to check back in on this site to see more event updates. We will be updating Copper Game activities with team assignments, accounts to visit around town, and more.
Attending S&S?
Be sure to register as soon as possible — activity spots are limited and will be filled on a first come, first serve basis. Please review the Sales & Service page before registering to review all Giveback and Saturday activity options.
Bringing a +1 to S&S?
Those eligible to bring a guest will complete registrations for themselves and their +1 at the same time.
For any questions about eligibility at either event, please reach out to Jason Sick, Corporate Meeting Manager at Tito’s.
OUR LOCATION
In the 1800s, Park City, Utah, thrived as a mining boomtown. When the silver ran out, the town faced hard times but refused to stay down. Reinventing itself as a world-class ski destination, Park City earned a spot on the global stage by hosting events during the 2002 Winter Olympics — and it’s not done yet. The city is set to shine once again as a key venue for the 2034 Winter Olympics, continuing its legacy of resilience, transformation, and the spirit of champions.
Tito’s Handmade Vodka shares that same unstoppable spirit. In a fast-changing industry, Tito’s has stayed true to its roots while embracing challenges and turning obstacles into opportunities. Much like Park City’s Olympic-worthy comeback, Tito’s has transformed hurdles into victories, growing into a beloved brand that keeps raising the bar.
OUR HOTELS
This year we will be creating Tito’s very own Olympic Village with neighboring hotels. All properties are within a short walking distance from each other, with each hosting a variety of events throughout the week.
Click the MAP page in the main navigation to view a full map of all properties.
Your hotel assignment will be included in your personalized agenda, which will be emailed to you one week before your arrival in Park City. Please note, hotel placements will be thoughtfully arranged in advance and we’re unable to accommodate changes or relocation requests.